New Study: Social Media has Outsized Impact on Sales and Brand Perception

Via Scoop.itCMO Outsourcing

NEW YORK, Oct. 18, 2011 /PRNewswire via COMTEX/ — According to final results from a new Ogilvy-ChatThreads study of restaurant consumers, individuals exposed to social content are significantly more likely to increase their spending and consumption than those who aren’t exposed.
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