Top Ten Public Relations and Social Media Predictions for 2012, From Affect

Via Scoop.itCMO Outsourcing

NEW YORK, Dec 12, 2011 (BUSINESS WIRE) — From the BP oil spill to the Netflix brand fiasco, 2011 wasn’t without its share of PR blunders. Social media had growing pains of its own this year, however instances like Weinergate proved not to be without purpose. Companies have smartened up to the dangers of uncontrolled online activity and begun to take more active, strategic approaches to social media engagement.


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