Bill Conerly – – Forbes

Via Scoop.itCMO Outsourcing

At the peak of the last boom, the CEO of Caterpillar told all of his division heads to start developing contingency plans for a recession. The division heads thought he was – crazy! Their greatest challenge at the time was making more of the big yellow machines that customers were crying for. Demand was high, sales were limited by productive capacity, everyone was focused on increasing production—and the CEO wanted a recession contingency plan.


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