Dorie Clark – LEADING INSIGHT – Forbes

Via Scoop.itCMO Outsourcing

They’re exactly the kind of customers you want – engaged, excited, and thrilled to tell others about your company. But can you actually convert customers into evangelists for your brand, or is it all just luck? Alex Goldfayn, author of the new Evangelist Marketing: What Apple, Amazon, and Netflix Understand About Their Customers (That Your Company Probably Doesn’t) is convinced there’s a formula that savvy businesses can follow.
Via blogs.forbes.com

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