Brand Protection in 5 Simple Steps | Social Media Today

Via Scoop.itCMO Outsourcing

Today, one bad experience might cost you a hundred, maybe a thousand customers. Because of this, social media has irrevocably shifted the role of customer service from an easily outsourced, back-office function to one of an organization’s most important tactical assets.
~Oliver Blanchard, Author of Social Media ROI
Via socialmediatoday.com

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