Tiny Product Change, Huge Sales Impact: The Billion Dollar Branding Lesson from Morton Salt – Forbes

Via Scoop.itFirstCrowdFundingSolutions

(image taken from bandita’s Flickr photostream) Peter Drucker has famously said that the only job of a business is to create customers.  He hasn’t said exactly how to do it.  That’s where branding comes in.

Via www.forbes.com

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